Sales white paper templates

In this chapter, highlight return on investment ROI , usability, adherence to standards, and deployment. Example of the Appendix section. Here you can add definitions, glossary of terms, and other reference items. In the following section, we provide screenshots of all 15 MS Word templates. Green Energy theme — ideal for environmental, health, and energy-related white papers.

You can use this automobile themed white paper template for automobile, car, and motoring. It also works well for retro, fashion, and design orientated white papers. It has a nice, positive energy that can complement other documents. White papers discuss a specific business issue, product, or competitive situation. In many cases, they summarize information about a topic, for example the results of a survey or study and then suggest a proposal for action, with the research data providing the justification for the action.

White Papers share technical knowledge and business information with others in the same field; for example, CIOs who are interested in how to use web services with Ecommerce applications.

This package includes 15 White Paper templates in Microsoft Word format. Remember, you can modify these templates as case studies, product brochures, and annual reports.

These templates are also ideal for someone starting a business. File Format : The templates are in Microsoft Word. To unzip the files, right click on it, then select Extract , and save it to your computer. If this occurs, click File , Save As and save the files.

There are no security settings on any of the files. Secure Online Order Form. Pages, Numbers. Generic white paper template with 2 column layout Document history for tracking the progress of the document across multiple reviews. Provide customer quotes to endorse your solution. Who are these White Papers templates for? Think: what kind of flow do I want my report to have? Where can I use visuals to emphasize certain points?

Where can I illustrate an idea? A common mistake novice designers make is to cram too much text into a page, rather than breaking up the text and giving it space to breathe.

Images give the eyes a rest and help to reinforce information. Visual headers are also a great way to break up expanses of text while still having the visuals serve a purpose yay for purposeful design!

You can create your own illustrations using icons—they can make for some fun and quirky headers, like in workplace tech white paper examples. You can do this by creating a glossary for your white paper. Think of it as a map that outlines exactly what your white paper will cover. In bright white paper examples like the one below, you can see how the designers used a bold color to bring attention to the glossary.

This ensures that it will be seen by a reader, and actually used to navigate the content. Try using a full-page color fill like in this white paper example for your glossary. Otherwise, readers may miss it when quickly flipping through the pages.

When writing a white paper, you can also section off important pieces of information using tables and boxes. In the white paper examples below, the designers used a table to organize key points and takeaways from each main section:. Breaking up lengths of text with boxes will help make your white paper easier to read:.

You can create a hierarchy by using a different font or color for your headers and sub-headers. This also helps give your page design more variety. In this example, they use different fonts and colors for each level of header. This helps make the distinction between main and sub-headers more noticeable. The primary goal of your white paper should be to educate readers. But you also want to strike a balance between being informative and entertaining.

If there is a central point that you want readers to remember, you may want to dedicate an entire page to that one point and an accompanying image to help drive the message home. Pages like this should be used sparingly. That being said, they can deliver some real impact to readers. Unlike one-page reports where you have to fit a lot of information into a small space, white papers allow for more freedom to spread the information out.

That will allow you to create page designs with plenty of white space. In the design world, white space is the empty space around design elements on the page.

Leaving some room for your text and images to breathe will help your design look less cluttered. Check out how this example uses plenty of white space on nearly every page. The result is an organized and modern white paper design. Dividing your page into columns is a good way to organize your information and save space on the page.

For example, in the white paper above, the Overview and the beginning of Chapter 1 are organized neatly into their own columns. Speaking directly to your readers can really grab their attention. Asking a question can get them to want to actually read your white paper. In this white paper example, a simple question to the reader introduces what the report will cover.

The designers even bolded it so it was the first thing readers would see! On the other hand, when you address a common problem people in your niche face, that will pique their interest. When people look at the same thing over and over again, it can cause visual fatigue.

Their eyes glaze over and their attention drifts. Varying your page layout will help keep readers engaged by going against their expectations. This white paper template uses a few different page layouts. One page may have a featured image, another a large quote, and the next only including written content. This white paper layout is fresh and interesting. Use these examples of white papers as springboards for your own unique and brand-appropriate designs.

Knowing how to write a white paper that considers your audience every step of the way will help you develop the perfect response to their questions and make your designs accessible. In the business world, a white paper is an in-depth informational report that explains a complex or technical concept in addition to providing a persuasive solution to a problem. Unlike ebooks , which may address a broader scope of topics, white papers have a singular focus. White papers are also research-based and widely considered to be a valuable resource.

White papers can be extremely valuable documents to educate your stakeholders, clients, and top-of-funnel traffic—when the white papers are actually interesting. Typically, white papers are around 3 to 20 pages long. But some whitepapers can be longer. A white paper should be long enough to cover the concept or problem at hand.

Since this usually includes case studies or new research, plus explanations and analyses, a good rule of thumb is writing white papers to provide enough evidence to back up your claims. Take this eye-catching hiring strategy white paper example; it uses dramatic images, colors, layouts, and icons to elevate its content to another level. Product Solutions Templates Learn Pricing.

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Business white paper template Businesses write white papers for a number of reasons. Highlight key takeaways to summarize the information in your white paper template White papers tend to pack a ton of information within their pages.

Incorporate photos in your white paper layout which resemble your target users. Use high-quality photos with a consistent style Photos, icons, and illustrations can play an important role in how effectively your white paper communicates information. Use a neutral color scheme for a modern technology white paper design Say you want to create a white paper to introduce new technology or explain tech-based solutions to problems.

Use creative backgrounds for a trendy white paper design A simple design trick to make your white paper more engaging is to use a creative background. Return to Table of Contents Government white paper template Governmental organizations write white papers to outline policies before proposing new bills and legislations.

Healthcare white paper templates, for example, can be useful in proposing healthcare policies to the general public. Highlight themes in your white paper template using icons This white paper template, from the cover page onwards highlights the cybersecurity topic it is focused on—phishing scams—by using a hook icon.

The solution? Visualize your data using charts and pictograms. No designer needed: Try thinking of creative opportunities to incorporate your branding. Return to Table of Contents HR white paper template Human resources white papers tackle issues around employment, management, employee retention and churn.

Use icons to emphasize section headers in your white paper template One of the primary purposes of a white paper is to visually communicate information in an engaging way. Use a visual motif that reflects your white paper topic A visual motif is a visual element that is repeated throughout your design. Dedicate pages to particularly important points The primary goal of your white paper should be to educate readers.

This makes it easy to jump from one point to the next, without getting lost. Use these white paper examples to create a design that reflects your brand Use these examples of white papers as springboards for your own unique and brand-appropriate designs.

Why should you create a white paper? How long is a white paper? How to write a white paper that people will actually read?